Virtual Tours vs. In-Person Showings: What NYC Buyers Really Prefer in 2025
In today’s real estate world, the first showing almost always happens online. But the big question remains: are virtual tours enough to close the deal?
Here’s how buyer preferences are evolving in NYC—and how I adapt every listing to win both online and in person.
The Digital Shift: How COVID Changed Buyer Behavior Forever
Before 2020, video tours were a bonus. In 2025, they’re expected.
Buyers want:
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3D walkthroughs before they step inside
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Floorplans they can zoom in on
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Lifestyle videos that help them “feel” the space
And with out-of-town and international buyers on the rise, virtual-first impressions are critical.
When Virtual Tours Work (and When They Don’t)
✅ Work Best For:
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Investment properties
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New developments
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Out-of-town buyers
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Lease-ups & rentals
🚫 Don’t Replace:
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Historic brownstones or homes with complex layouts
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High-end properties where texture, light, and scale matter
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Emotional, lifestyle-based sales (e.g. townhouses, family homes)
Why In-Person Showings Still Matter—Especially in NYC
There’s no substitute for standing in the space, hearing the street noise (or lack thereof), and seeing how light moves through the rooms.
For luxury or emotional buys, the in-person connection is often what seals the deal.
That’s why I offer:
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Private showings
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Exclusive broker previews
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Weekend open houses (with curated walkthroughs)
The Winning Strategy: Combine Both for Maximum Impact
The best results come from blending both:
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🖥️ Virtual experience = reach and convenience
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🏡 In-person showings = emotional connection and urgency
With this hybrid model, I meet buyers where they are—while giving sellers the exposure they need.
What I Provide for Every Listing
Every home I list includes:
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Cinematic video tour + drone footage
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3D Matterport or interactive floorplans
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Virtual open houses (when applicable)
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Personalized showing schedules with pre-qualified buyers
Final Thoughts: Meet Buyers Where They Are—Online and In Person
Virtual tours won’t replace human connection—but they will drive it. The key is knowing when and how to use both tools to your advantage.
📞 Want to make sure your listing reaches every serious buyer? Let’s craft a showing strategy that works for 2025.
