SoHo

Welcome to SoHo

Uptempo lower Manhattan hotspot with an old-fashioned flair

South of Houston Street in Manhattan on the west side, SoHo proudly bears its reputation as the most fashionable neighborhood in town. Industrial-era buildings were converted to lofts and artist studios during the 1970s, when it started to catch the eye of the creative crowd, including Andy Warhol. When you call SoHo home, you’re living in a National Historic Landmark, known for its cast-iron architecture and cobblestone streets. 

Next to the Flatiron District, this is one of the most beautiful commercial districts in New York City. While you’ll still find lofts galore, those cobblestone streets boast a fair share of luxury boutiques and independent-designer shops, elegant boutique hotels, and excellent restaurants. Hip, sophisticated, trendy, yet approachable and unassuming. That’s life in SoHo. 

What to Love

• History, creative vibe
• Convenient to downtown Manhattan 
• Endless shopping and dining 
• Well-known live music venues 

Local Lifestyle

The residents of SoHo appreciate the neighborhood’s bohemian energy as much as they crave its fashionable feel. Centrally located, SoHo makes it easy to commute on foot or public transportation anywhere in the city. And with something to do at any hour - from shopping to dining to pulsating nightlife — it’s a magnet for the city sophisticate with an on-the-go lifestyle. 

Behind its designer facade, SoHo tells the story of an industrial area, turned artist colony, turned hot Manhattan neighborhood. So for those who want a community with a fascinating pedigree and that is on the cusp of all things trending, SoHo fits the bill.

Dining, Entertainment & Shopping

See and be seen at some of the city’s trendiest bistros, brunch spots, and haute cuisine restaurants. Of course, you’ll be wearing your latest threads from a hot new fashion designer as you sip cocktails and share small plates and oysters at Balthazar or Lure Fish Bar. In a neighborhood that never slows down, there are endless options for dining, from Italian, Mexican, and Russian, to Vietnamese, Thai, and Mediterranean. Taste the best avocado toast at Ruby’s Cafe or slip away to The Crosby Bar in the stylish Crosby Street Hotel for dry-aged NY steak frites or veal chop Milanese. Ready to celebrate with friends? Head to SoHo Park, the city’s only all-brunch restaurant and bar, as well as three floors of DJ’d tunes, two full bars, and a heated outdoor patio. Looking for a low-key dive bar? SoHo has those, too. 

Shopping rules the day in SoHo, with flagship retailers, eclectic shops, and bohemian boutiques vying for your credit card’s attention. Browse the designer outposts of Chanel and Louis Vuitton, then make your way to Prince Street and West Broadway to peruse the vendor tables brimming with unique jewelry, art books, paintings, and more. 

Music fans gravitate to the Bowery Ballroom, housed in a Beaux-Arts building and considered one of the best live music venues in the city. There are three stories and three bars, but with a capacity of just 550 in the main room, performances feel intimate and offer great sightlines. Also nearby: Rockwood Music Hall, which now offers three intimate stages with top-notch sound systems to showcase music spanning the genres by local and international artists. 

Things to Do 

SoHo has long managed to blend the appeal of a sophisticated urban lifestyle with a peaceful, historic feel, thanks to those cobblestone streets and cast-iron accents you’ll see everywhere you look. The result is a neighborhood where there is always something to do, from shopping and dining to checking out interesting museums or art galleries on weekends. 

Pay heed to the NYC firefighters at the New York City Fire Museum, home to one of the country’s most prominent collections of fire-related art, artifacts, gear, and apparatus, stretching from the late 18th-century to today. 

Take in the emotional view from One World Observatory in the Freedom Tower. As you are whisked to the top in a SkyPodTM elevator, you’ll witness the transformation of New York City from unsettled lands to today’s city of skyscrapers.

Feel SoHo’s artistic heritage at The Drawing Center and experimental Artists Space, which contributed to the careers of Cindy Sherman and Laurie Simmons. Have little ones? Introduce them to art at the Children’s Museum of the Arts, with a permanent collection of more than 2,000 pieces of art created by children from across the globe.